About us
We didn’t want to sell urns. We wanted to sell the feeling of them still being in the room.
Paw & Ever started the night Mara lost her dog of fourteen years and couldn’t find a single thing in the world that felt like him. Not an urn. Not a frame. Something she could wear, hold, and carry into the rest of her life.
A studio, not a store.
We started in a one-bedroom apartment with a single engraving machine and a notebook full of names. Today we’re a small studio of craftspeople and engineers who care more about the right curve of a nose than about volume.
Every order starts with a photo and a story. Nothing is made until someone has read both.
What we believe
Four things we won’t compromise on.
Nothing mass-produced
Every keepsake is hand-finished by a person, for a person. We turn away wholesale orders.
It has to look like them
Our AI exists to make the engraving feel like your pet, not a generic stand-in. We remake it if it doesn’t.
Grief is not a market
No urgency timers, no fake scarcity. We sell slowly, gently, to people who are already hurting.
Built to last a life
Materials chosen to outlive us. The keepsake should be in a drawer in 40 years, still feeling like them.
The team
The people behind every keepsake.
Mara V.
Founder & design
Theo K.
Studio lead
Lena R.
AI & vision
Idris M.
Craftspeople